Convention Information

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Key Dates     Pricing     Schedule     Convention Attendees     Hotel Information and Transportation     Terms and Conditions   FAQs     Committee

Key Dates


Convention Dates – Sunday, October 11 – Thursday, October 15

Registration – Wednesday, February 12 – Friday, July 31
Please note: The option to choose Pre/Post/Day Tours will not be available after Tuesday, June 30.
If you’re interested in participating on a Pre/Post/Day Tour, please register before June 30.

Actives, Associate, Emeritus and Guests notified of Pre-Post – Week of July 13 (and earlier as able)

Payment for Pre-Post for final confirmation due – On or before Friday, July 31 (if not received, waiting list activated)

All attendees notified of Half & Full Day Tours – Week of August 17

Cancellation Fee Period – Admin Penalty of $150 – August 1 – August 6

No refunds – Friday, August 7



For all Members attending in person from Sunday-Thursday

Actives – $575
Associate – $1,175
Emeritus – $1,275
Non-member Guest* – $975


For Canadian Members attending in person only after Monday, October 12:
(Monday-Thursday registration only)

Actives – $475
Associate – $1,075
Emeritus – $1,175
Non-member Guest* – $875


Non-Member In-Person

Active: $625


Open to those who have attended one of these industry events as a journalist in the past five years: Travel Classics, TBEX, IMM, and IPW. We will also welcome members of TMAC, NATJA, the British Travel Writers Guild and the Australian Travel Writers Association.


In addition, we will welcome active members of recognized journalism and writing organizations, including, but not limited to: the National Association of Black Journalists, National Association of Hispanic Journalists, Asian American Journalists Association, American Society of Journalists and Authors, Society of Professional Journalists, American Society of Media Photographers, and the National Press Photographers Association.


PR professional: $1,225
Open to anyone in the travel field who works with media.


Shared-room guest: $1,025


Digital Attendees

Includes marketplace prior to convention, business meeting, PD day, virtual cocktail and live-streaming of the Awards ceremony


SATW Member:
Active member: $200
Associate member (including marketplace): $400
Associate member without marketplace: $300


Active member: $300
Associate member without marketplace: $450


Registration Fee Includes:

– Ground transportation to/from hotel
– Four night stay, except for Canadian Member option which is three nights.
– All meals (Sunday evening through Thursday morning, except for
Canadian Member option which includes meals from Monday-Thursday)
– All professional development sessions
– Marketplace
– Awards dinner
– One full-day tour or two half-day tours
– Chapter and Council meetings
– SATW business meeting
– Opening reception Sunday evening
– Farewell dinner Wednesday evening
– Tour Tips


*All guests sharing a room must be registered. SATW members must register at the applicable SATW rate. Non-members must register as non-member guests and must share a room with an SATW member. The package includes ground transportation in Milwaukee, Evening activities, Breakfast and Lunch with members and Day Tours-optional. Non-Member Guest rate does not include participation in Marketplace or attendance at the Business, Chapter or Council meetings.

Hotel Information


Hilton Milwaukee City Center

509 W. Wisconsin Avenue

Milwaukee, WI 53203

Phone:(414) 271-7250


*New to 2020* DIY Booking

You’ll be required to book your own hotel reservation through this link. A credit card will be required when you make your reservations using the hotel link. This will guarantee your reservations for the core convention (Sunday, October 11-15) and any additional nights. Once registration closes, the hotel will be notified of the nights that will be covered by SATW that are included in your registration fee. When you check in to the hotel, you will need to present that credit card and any nights that are outside of the core convention dates will be charged to that card.


Please note: Nothing will be charged to the card prior to the your arrival.  This card is just to guarantee your reservation. 


Experience the graceful style and superb service of Hilton Milwaukee City Center, one of Milwaukee’s AAA Four Diamond hotels and a member of Historic Hotels of America. Hilton Milwaukee’s recent multi-million-dollar renovation has restored the hotel to its original 1920s magnificence with elegant chandeliers, rich woodwork accents, marble floors, and refined furnishings. Hilton Milwaukee welcomes SATW 2020 Milwaukee attendees both for lodging and convention sessions.


Room Amenities

– Complimentary high-speed wireless internet hotel-wide
– Refrigerators available
– Safes in all guest rooms
– Hilton Honors points and miles available
– Accessible for handicapped
– Connecting rooms
– Non-smoking rooms
– Television (standard network, cable, and premium)
– Telephones with data port and voicemail
– In-room coffee makers
– USA Today newspaper delivered Monday through Friday


Please find below some suggested transportation methods to Milwaukee along with discount code opportunities.


SATW Travel Partner Option
Tru Travel Solutions is available to assist immediately with air reservations for SATW members and guests for a fee of $15 USD per ticket. They can assist with any of the below discounts and possible others. Please contact Jennifer Schaller, 844-878-8728- X 101 or by email. You can also book on your own.




Please note:

– MKE Mitchell International Airport arrivals can take a shuttle from the airport to the Amtrak airport stop to the Milwaukee Intermodal Station

– Arrivals to Chicago O’Hare International Airport can take Amtrak train from Chicago Union Station to the Milwaukee Intermodal Station



Through Kellen Company, Delta is offering SATW members up to 10% off their flight. Please note that not all flights are eligible for this discount.


– Visit the web site and click the “Advanced Search” link

– Complete the required fields and enter Event Meeting Code “NMTVL
– Flight is discount eligible if “Event Code Applied” is displayed with fare on the results page.



Kellen has also provided a discount with United. Please note that not all flights are eligible for the discount. Please click here if you’re interested in booking a flight via United.


Transportation from Airport to Convention:

Prior to the convention, attendees will be given a Lyft code to offset the cost of ground transportation. More details to come closer to the start of the convention.


Lyft is a ride sharing service comparable to Uber. Visit for more information on how to download the app and to create an account.




If you choose to drive to Milwaukee, parking is available at the hotel for $20.00 (Garage Parking). Valet is not available.




Amtrak Midwest

– Primary option for Midwest travelers with train stations in:

– Chicago

– Detroit

– St. Louis

– Throughout Illinois




Lake Express Ferry

– Option for Midwest travelers

– Car ferry takes drivers and non-drivers from Muskegon, Michigan to Milwaukee

A special thank you to the Milwaukee committee and staff for putting this spectacular convention together.

President: Jane Wooldridge
Convention Chair: Chez Chesak
Convention Vice Chair: Laurie Armstrong Gossy
Executive Director: Marla Schrager


Visit Milwaukee Support:

Kristin Settle, Director of Communications

Claire Koenig, Communications Manager

Lindsey McKee, Communications Manager

Emily Tau, Communications Coordinator


Elliot Gillies


Day Tours:
Chair: Tom Adkinson


First Timers:
Chairs: Meryl Pearlstein & Annita Stokes Thomson



Chair: Gaylene Ore

Juan Camero


Professional Development:

Chair: Catharine Hamm

Kit Bernardi

Stephanie Bradley

Jody Halsted

Michelle Rodriguez

Photo Shoot-Out:

Chairs: Matt Payne & Kerrick James


Pre-Post Tours:

Chair: Wendy Haase

Gary Knowles

Melanie Radzicki McManus

David Lang

With thanks to Mary Bergin and Martin Hintz



Chair: Anietra Hamper


Social Media:

Chair: Kimberly Tate


Account Manager:
Anna McManus
Membership Coordinator: James Cafiero
Meetings Manager: 
Deb Sorgel
Sponsorship Manager: Jim Anderson