El Paso Professional Development
We’re excited to bring you professional development that will help you improve your craft, your business, and give you a broader understanding of the travel industry.
Whether you’re an Active or Associate, a Freelancer Council or Editors Council member, a blogger or traditional journalist, or represent a destination large or small, we’ve come up with topics and speakers that will provide you with takeaways that can be put into action.
Click through the highlighted sessions to learn more about the session, the takeaways, and learn about the expert presenters. Those sessions with additional information and active links appear in orange. You can find the schedule of sessions here.
And don’t forget, there will be additional professional development with our keynote and lunch sessions.
To follow along with all the news about our El Paso convention, use and follow the hashtag #SATWElPaso.
NOTE: This page and the individual session pages will be updated regularly as information becomes available. The sessions and speakers are subject to change.
To Improve Your Craft:
- Using Drones to Enhance Your Storytelling – Scott Adams
- Submitting For Success, How Photo Editor’s Make Their Image Choices– Moderator: Kerrick James. Panelists: Wayne Suggs, Keith Kaiser, Brandon Jakobeit
- The Art of the Listicle – Jeremy Tarr
- Video Storytelling – Juliana Broste
- The Active Exchange – A Roundtable for Freelancers, Bloggers, and Editors
To Grow Your Business:
- Advanced Affiliate Marketing Strategies – Jeannine Crooks
- How to Make Money from Press Trips – Moderator: Larry Bleiberg. Panelists: Keryn Means and Diana Lambdin Meyer
- Tax Tips for the Travel Freelancer/Small Business – Kelly Phillips Erb, also known as Tax Girl.
- How to Go From $0 to $1,000 a Month with Your Website – Gary Arndt
- Editors Panel – Panelists: Erica Silverstein, Beverly Hurley, Tracey Minkin
To Learn More About the Industry:
- A Study of Traveler Trends – Erin Francis-Cummings
- Dishing Data: Track, Analyze, Report – Ciaran Blumenfeld
- Let’s Partner! – A panel moderated by Leslie Cohen with panelists Jason Keehn, Jennifer Pinto, and Janelle McKinsey.
- The “Spirit” of PR – Best Practices, Lessons Learned and Ideas to Try – Moderated by Kay Maghan and Stephanie Selk
At Lunch:
- Both Sides Now – Perspectives on the Border – A panel moderated by Roger Toll. Panelists: Derrik Chinn, Jessica Herrera, Mario Porras, Jose Rodriguez
