Annual Convention The SATW annual convention alternates
domestic and international destinations

Sunday, October 3 – Thursday, October 7, 2021 | #SATWMKE

A Note from SATW Convention Chairs, Laurie Armstrong Gossy and Christine Loomis


The 2021 SATW Convention in Milwaukee will be our first opportunity to gather as a society in two years.  An outstanding convention is planned with tours of the city and the state, Professional Development, Marketplace, the Awards Program and plenty of opportunities for networking.  Best of all, we can experience the interpersonal connection that draws us to travel in the first place.


Our goal is to provide a rewarding and enjoyable convention that is also safe and healthy.  While COVID numbers are currently stabilizing – even dropping – a number of safety measures have also been planned.  Each attendee is required to show proof of vaccination (original, copy or digital versions are acceptable)  or negative test results (within 72 hours of arrival) at Registration.  If you don’t have one of these two documents, you won’t be permitted to join the convention until you can provide a negative test result (see the convention website for information on where to get a COVID test).   As always, if you are feeling ill you should not attend the convention.  If you’re already in Wisconsin and feel ill, you should immediately get a COVID test, even if you’re vaccinated.  


Masks will be required at indoor events and on transportation.  Meeting rooms will be arranged with social distancing in mind.  Color coded stickers (red, yellow, green) will be provided so that attendees can effortlessly communicate their interaction preferences. 


We look forward to seeing you in Milwaukee!


Safe travels,

Laurie Armstrong Gossy ([email protected])

Christine Loomis ([email protected])

For more information on our 2021 sponsorship opportunities click here.


Thank you to our 2021 sponsors! Interested in sponsoring the SATW Convention?

Click here to learn about sponsorship opportunities or to contact Rachel Celentano, SATW Sales Director.

Thank you to our 2019 confirmed sponsors, partners and advertisers.


AIG, Allianz, Arkansas Tourism, Birchbark Media, CityPASS (Presenting Sponsor), Destination El Paso (Host Sponsor), Destination Madison (Farewell Reception), Explore Charleston, Gulf Shores & Orange Beach Tourism, Jamestown-Yorktown Foundation (Awards Dinner), Lake Charles/Southwest Louisiana Convention & Visitors Bureau (Awards Reception), Lip Smacking Foodie Tours, QuebecOriginal (Council Breakfasts), Texas Tourism (Transportation Sponsor), Visit Fort Wayne and Visit Knoxville.


There are still sponsorship opportunities available. This is a great opportunity to get your brand or destination in front of SATW members. For additional sponsorship information, click here or contact the SATW Sponsorship Manager, Jim Anderson.